readxml.com is run by a small team of XML, PHP, AJAX lovers. They gather anything they can on the XML word. All the pages on the sites are free and all the content can be changed and updated following visitors reviews.

Free HTML Javascript tool for integrating RSS feeds into your website. A XML RSS free reader enables you to increase functionality to your website. Search engines look for fresh content and an up to date website is more likely to climb search engine rankings and get more visitors. The page is automatically updated on-the-fly, easily spidered by search engine robots, and easy to implement.
What makes readXML.com feed reader stand out from the crowd?
Simple readXML's script is focused on the main task - reading and organizing RSS feeds and offering seamless user experience. It is also customizable, you can simply tailor it to your needs. Check for an example on : http://www.topbazar.net/whatiswifi.php all the feeds under the heading : "wifi news" are genereated by the readXML feed reader script.

List of fully tested : Web-based RSS aggregators


Visitors who are interested in gaining programming as well as theoretical knowledge in C and C++, Win32, MFC using Visual C++ compiler and other associated Windows based C++ compilers can use this site. This site offers many tutorials that provides an indepth detail to the readers about files, constructors, storage specifiers in C++, how to use Win32 C and C++ functions etc., This site can be used by the basic learners of these languages to gain well versed knowledge. It also enables developers to share view and comments on their applications and skills.

Useful links

C# .Net Programming
Codersource.net
Automated Backup


There is a new mash up out there from wordsfinder.
Wordsfinder has launced a new smart tagging API which provides a new way to generate search friendly keywords and tags for CMS. The new service itself is designed to automate the painful process of find the right keywords once a new article, news is produced via any CMS. While anyone can use these APIs, the primary audience will be web agencies, web masters, ad tool developers, and search marketers. The new API is a mash up of Yahoo!, Google Adwords, Wikipedia and Wordtracker.

In more details it uses the power of Yahoo Term Extractor and Google get Keywords From Site to extract keywords to then feed them to Wikipedia and wordtracker to get better and more search friendly results. The web service is invoked via an Asynchronous REST call once a new article is submitted, automatically retrieving the best keywords available at moment.

Additionally, there is a Traffic Estimator Tool based on Overture.

  • Is driven off the Overture keyword suggestion tool.
  • Offers suggested monthly regional search volumes by market for Google, Yahoo!, MSN and ASK
  • Links the search volumes to the related global search results.

It is a site worth bookmarking.


An Important Note about Changing Browser Settings/Configurations

The Internet browser settings and configurations we suggest in this article relate to the optimum performance of the LexisNexis® family of web-based products only. The settings you choose in configuring your browser directly affects all of the internal and external browser-based applications you use. You should always check with your Network Administrator or your PC/IT team before you change any system setting or configuration. If you have questions or concerns about the browser settings you should use with your LexisNexis® products, please contact our Customer Support team.

Clearing your cache can significantly improve the speed and performance of your browser. The following procedures provide steps to clear the cache memory for a variety of browsers:

NOTE: Not all LexisNexis products support all the browsers referred to on this page.

Wireless Handheld

Macintosh

BlackBerry Handheld Internet Wireless Handheld

Internet Explorer 5.0 (Macintosh)
Macintosh OS 10.2 Safari 1.0 / Safari 2.0
America Online®

Microsoft® Internet Explorer

America Online 5.0 (32 bit) Internet Explorer 5.0
America Online 6.0 Internet Explorer 6.0
America Online 7.0 Internet Explorer 7.0
America Online 8.0 & 9.0

Netscape® Communicator/Navigator

Firefox

Communicator / Navigator 4.0

Firefox 1.0
Communicator / Navigator 6.0 Firefox 2.0
Communicator / Navigator 7.0
Communicator / Navigator 8.0


Clearing Cache on the BlackBerry Wireless Handheld

Clearing the content caches clears both the rendered pages and server data:

  1. Highlight the BlackBerry browser icon and click the trackwheel.
  2. Click the trackwheel again to display the Browser Options menu.
  3. Scroll down to Options and click the trackwheel to open the browser options screen.
  4. Scroll down to General Properties and click the trackwheel to open the General Properties screen.
  5. Click the trackwheel to open the Cache menu.
  6. Scroll down to Clear Content Caches and click the trackwheel to clear the cache and return to the General Properties screen.
  7. Use the Escape button to page back through the screens to the BlackBerry main menu.

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Clearing Cache on Safari 1.0 / Safari 2.0 for Macintosh OS X

  1. Open Safari.
  2. Select Empty Cache.
  3. Click Empty on the Are you sure message box.
  4. Exit and relaunch the browser.

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Clearing Cache on Microsoft® Internet Explorer 5.0 for Macintosh

  1. Open Internet Explorer.
  2. Click Edit and select Preferences.
  3. Click the arrow beside Web Browser.
  4. Click Advanced.
  5. Click Empty Now.
  6. Click Ok.
  7. Exit and relaunch the browser.

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Clearing Cache on America Online® 5.0 (32 bit)

  1. Click Start, select Settings and Control Panel.
  2. Double-click Internet Options to open Internet Properties.
  3. Click Delete Files.
  4. Click OK on the Delete Files dialog box.
  5. Click OK.

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Clearing Cache on America Online® 6.0

  1. Click Start, select Settings and Control Panel.
  2. Double-click Internet Options to open Internet Properties.
  3. Click Delete Files.
  4. Click OK on the Delete Files dialog box.
  5. Click OK.

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Clearing Cache on America Online® 7.0

  1. Click Start, select Settings and Control Panel.
  2. Double-click Internet Options to open Internet Properties.
  3. Click Delete Files.
  4. Click OK on the Delete Files dialog box.
  5. Click OK.

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Clearing Cache on America Online® 8.0 & 9.0

  1. Click Start, select Settings and Control Panel.
  2. Double-click Internet Options to open Internet Properties.
  3. Click Delete Files.
  4. Click OK on the Delete Files dialog box.
  5. Click OK.

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Clearing Cache on Microsoft® Internet Explorer 5.0

  1. Click Start and select Settings, then Control Panel.
  2. Double-click Internet Options to open Internet Properties.
  3. Click Delete Files.
  4. Click OK on the Delete Files dialog box.
  5. Click OK.

[Top]



Clearing Cache on Microsoft® Internet Explorer 6.0

  1. Click Start and select Settings, then Control Panel.
  2. Double-click Internet Options to open Internet Properties.
  3. Click Delete Files.
  4. Click OK on the Delete Files dialog box.
  5. Click OK.

[Top]



Clearing Cache on Microsoft® Internet Explorer 7.0

  1. Click Start and select Settings, then Control Panel.
  2. Double-click Internet Options.
  3. Click the General tab.
  4. Click Delete under the Browsing History section.
  5. Click Delete Files in the Delete Browsing History dialog box.
  6. Click OK.
  7. Click Close.
  8. Close and relaunch your browser.

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Clearing Cache on Netscape® Communicator / Navigator 4.0

  1. Click Edit and select Preferences.
  2. Click Advanced.
  3. Click Cache.
  4. Click Clear Memory Cache.
  5. Click Clear Disk Cache.
  6. Click OK.

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Clearing Cache on Netscape® Communicator / Navigator 6.0

  1. Click Edit and select Preferences.
  2. Click Advanced.
  3. Click Cache.
  4. Click Clear Memory Cache.
  5. Click Clear Disk Cache.
  6. Click OK.

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Clearing Cache on Netscape® Communicator / Navigator 7.0

  1. Click Edit and select Preferences.
  2. Click the Triangle next to Advanced to expand it.
  3. Click Cache.
  4. Click Clear Cache.
  5. Click OK.

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Clearing Cache on Netscape® Communicator / Navigator 8.0

  1. Click Tools and select Options.
  2. Select Privacy under Options on the left side of the screen.
  3. Click Cache.
  4. Click Clear Cache.
  5. Click Clear.
  6. Click OK.

[Top]



Clearing Cache on Firefox 1.0

  1. Click Tools and select Options.
  2. Click the Privacy Icon.
  3. Click Clear across from the Cache option.
  4. Click Ok.
  5. Exit and relaunch the browser.

[Top]



Clearing Cache on Firefox 2.0

  1. Click Tools and select Options.
  2. Click the Privacy icon.
  3. Click Clear Now in the Private Data area.
  4. Click Ok.
  5. Exit and relaunch the browser.

[Top]


SAX and DOM are object oriented programming APIs widely used to process XML data. The first XML parsers exposed the contents of XML documents to applications as SAX events or DOM objects.

SAX is a lexical, event-driven interface in which a document is read serially and its contents are reported as “callbacks” to various methods on a handler object of the user’s design. SAX is fast and efficient to implement, but difficult to use for extracting information at random from the XML, since it tends to burden the application author with keeping track of what part of the document is being processed. It is better suited to situations in which certain types of information are always handled the same way, no matter where they occur in the document.

DOM is an interface-oriented API that allows for navigation of the entire document as if it were a tree of “Node” objects representing the document’s contents. A DOM document can be created by a parser, or can be generated manually by users (with limitations). Data types in DOM Nodes are abstract; implementations provide their own programming language-specific bindings. DOM implementations tend to be memory intensive, as they generally require the entire document to be loaded into memory and constructed as a tree of objects before access is allowed.

A form of XML access that has become increasingly popular in recent years is push parsing,[5][6] which treats the document as if it were a series of items which are being read in sequence. This allows for writing of recursive-descent parsers in which the structure of the code performing the parsing mirrors the structure of the XML being parsed, and intermediate parsed results can be used and accessed as local variables within the methods performing the parsing, or passed down (as method parameters) into lower-level methods, or returned (as method return values) to higher-level methods. For instance, in the Java programming language, the StAX framework can be used to create what is essentially an ‘iterator’ which sequentially visits the various elements, attributes, and data in an XML document. Code which uses this ‘iterator’ can test the current item (to tell, for example, whether it is a start or end element, or text), and inspect its attributes (local name, namespace, values of XML attributes, value of text, etc.), and can also request that the iterator be moved to the ‘next’ item. The code can thus extract information from the document as it traverses it. One significant advantage of push-parsing methods is that they typically are much more speed- and memory-efficient than SAX and DOM styles of parsing XML. Another advantage is that the recursive-descent approach tends to lend itself easily to keeping data as typed local variables in the code doing the parsing, while SAX, for instance, typically requires a parser to manually maintain intermediate data within a stack of elements which are parent elements of the element being parsed. This tends to mean that push-parsing code is often much more straightforward to understand and maintain than SAX parsing code. Some potential disadvantages of push parsing are that it is a newer approach which is not as well known among XML programmers (although it is by far the most common method used for writing compilers and interpreters for languages other than XML), and that most existing push parsers cannot yet perform advanced processing such as XML schema validation as they parse a document.

Another form of XML Processing API is data binding, where XML data is made available as a custom, strongly typed programming language data structure, in contrast to the interface-oriented DOM. Example data binding systems are the Java Architecture for XML Binding (JAXB)[7] and the Strathclyde Novel Architecture for Querying XML (SNAQue).[8]

A filter in the Extensible Stylesheet Language (XSL) family can transform an XML file for displaying or printing.

* XSL-FO is a declarative, XML-based page layout language. An XSL-FO processor can be used to convert an XSL-FO document into another non-XML format, such as PDF.
* XSLT is a declarative, XML-based document transformation language. An XSLT processor can use an XSLT stylesheet as a guide for the conversion of the data tree represented by one XML document into another tree that can then be serialized as XML, HTML, plain text, or any other format supported by the processor.
* XQuery is a W3C language for querying, constructing and transforming XML data.
* XPath is a DOM-like node tree data model and path expression language for selecting data within XML documents. XSL-FO, XSLT and XQuery all make use of XPath. XPath also includes a useful function library.

The native file format of OpenOffice.org, AbiWord, and Apple’s iWork applications is XML. Some parts of Microsoft Office 11 will also be able to edit XML files with a user-supplied schema (but not a DTD), and on June 2, 2005 Microsoft announced that, by late 2006 all the files created by users of its Office suite of software will be formatted with web-centered XML specifications. There are dozens of other XML editors available.


If you can write a review of around 75 words or more then you get starting earning money for your opinion. As a consumer reviewer you can earn money online writing reviews and opinions on such a wide variety of subjects it would be futile to even try to list them. Some sources pay per submission, others pay per hit your review receives or revenue generated, others have sweepstake rewards for regular writers. All here will however reward your writing skills in some way. This is a great way to earn a little extra money online. These sites are looking for ordinary people’s opinions so don’t worry if you aren’t the most gifted writer around, it’s the opinion that counts!

Click99.net
If you think you are a good writer or a web tester, this site can help you earn some good money. Click99 is an online web 2.0 site that connects you with possible employers. Working from home would change the way everyone works in the future. It is worth checkin it !
Squidoo
If you know something about a subject - any subject - then you can create a page (or 10 or 500) at Squidoo and earn money from your knowledge. Squidoo is an online knowledge sharing community where you can earn money for yourself or your charity whenever your ‘lens’ makes money from the advertising placed on it. What’s a Lens? A lens is basically a page you create on whatever subject you choose. You become its LensMaster and its yours to do with as you please. For example, check out this Sudoku lens. Every time someone buys through the Amazon or Ebay ads or clicks on one of the Adsense ads the lensmaster makes money. You can create as many of these lenses as you like and all have the potential to earn money for you, the writer. Review products, create a shopping lens, a fan page, a top ten…whatever takes your fancy. Squidoo is free to join and use. 
PayPerPost 
Get paid to blog! If you have a blog with at least 20 posts in the last 90 days then you can become a member of PayPerPost.com and earn money by blogging about all kinds of things. PayPerPost will put you in touch with companies who are looking for people to blog about them and what they are offering in terms of payment for these blog posts. An ideal way to make money from your writing talents. 
Ciao 
Ciao! is the most active consumer reviews site in Europe. Membership of Ciao entitles you to earn money for your per opinions written on such varied subject as books, films, cars, websites…just about anything you can use or buy! Certain categories at Ciao! also work on a pay-per-read basis where you can earn cash for every member who reads your opinion. In addition, Ciao! has a paid market research section which, should you opt-in, will survey your opinion throughout the month on various issues. 
Hotspot 
Hotspot is the online website of Hawaiian Tropic, a leading name in suncare and beachwear products. Submit a holiday review to the site and you earn points which can be redeemed for free products from their catalogue! You get 200 points just for joining, 50 for accepting their monthy newsletter and 55 for each Hotspot review with rewards starting at less than that it pays to check it out. 
Review Centre
Write reviews of your best and worst experiences of the various shops and services you have used at Review Centre. 
Dooyoo 
Dooyoo pays you £0.03 every time another registered member reads your review and also awards bonus cash amounts to the best reviews received in a week. This site is Ciao’s main European competitor but is currently undergoing a fair number of technical difficulties which appears to have lost them a large slice of their membership. The good thing is, you can use the opinions you wrote for Ciao on this site as well, just copy them over and get paid twice! You hold the copyright to them so there’s no problem here. Minimum payout here is £50 (as opposed to £5 at Ciao) for cash or £20 if you want to redeem for shopping vouchers. If you’re going to use Ciao then it’s worth using this one as well. 
Amazon
Yes, probably the most widely known consumer name on the internet also rewards its product reviewers with cash prizes every month. If you write a review at any of the Amazon sites around the globe and are the first to do so in that category, then you’ll be entered into a sweepstake to win a monthly cash prize. 
Epinions
Epinions is the granddaddy of all opinion sites. This American site is HUGE and has recently gone into partnership with Dealtime to offer even more features to its membership. Epinions rewards its members with what they call “income share” which basically means, if they make money as a direct result of your review, then you make money too. Umm, what this tends to mean is that, unless you write in the high profit areas such as new cars, new computer equipment etc. (and not the popular categories like books and movies) then you’ll not make a dime for your time. Of course, if you are knowledgable in the high profit areas then you can earn nicely here BUT international members be warned, you need at least $100 to cash out and you need to fill out a bunch of forms which take months to process. US members can cash out at $10 without problems. 
Consumer Reviews 
Consumer Reviews is looking for your opinions on computer software, hardware and generally anything to do with computers. If you are something of a techie then you can write reviews here, of a minimum of 200 words, and earn 10p per submission and 5p every time it is read. You can also earn an additional 90p per review if it is voted as being a ’star review’. Minimum cash out is £20. 
Howasit4u
Write brief reviews of online shops and your online shopping shopping experiences and you can win Amazon gift vouchers if that shop decides to upgrade their listing at this UK shopping portal. Howasit4u awards £5 vouchers for every upgraded listing your reviews generate. 

 


A perfect place is  http://www.seomoz.org/web2.0/ that has got over 300 websites in 38 categories.


Overview to alternative video sites

When you think about Videos on the internet you think about YouTube or Google Video. Well think again. There are around 100 web video sites. They more or less do the same thing, showing you videos but there are some differences. This article explore some of them. Enjoy !

Yahoo! Video

The new video site includes videos from around the web and a few from Yahoo! users as well. The top navigation bar references “My Studio” which could be a way for anyone to author and upload their own video files or maybe add some special effects. The new site supports personal favorites, tagging, and ratings of each video. The existing Yahoo! Video site does not include any user-submitted content or metadata.

Metacafe

Google’s acquisition of YouTube realigned the online video space.

Metacafe is now the “world’s largest independent video site,” according to Arik Czerniak, Co-founder and CEO. I had a lengthy chat with Czerniak yesterday while he was in New York City, the “media capital of the world.”

For Czerniak, there are two kinds of User Generated Content videos: personal or entertainment. Personal UGC videos, the “friends and family” variety, are only of interest to the small circle of people with personal attachment to the content. Entertainment UGC videos, on the other hand, transcend individuals to spark the interest of tens of thousands of viewers.

Metacafe is championing broadly entertaining videos, not uniquely personal ones.

3 step process

A key differentiator of Metacafe is its three step process for serving only “entertainment-grade” video content:

1) Video search “footprint” eliminates duplicates and improves relevancy,

2) 100,000 reviewers filter out inappropriate or uninteresting content,

3) VideoRank mines collective wisdom of viewer to determine site placement.

Too Exclusive?

Only 10% of videos uploaded are accepted for inclusion at Metacafe and those that are the most engaging to viewers are organically promoted.

Producer Rewards program

Metacafe recently launched a Producer Rewards program designed to foster even greater UGC video quality by providing a compensation program for content creators.

Producer Rewards heralds a new “User Licensed Content” (ULC) model, according to Czerniak. Producers are paid a fixed rate card fee of $5 CPM once video views exceed 20,000, in exchange for licensing their content non-exclusively to Metacafe. The program’s one month beta yielded 30 video creators more than $60,000 combined for their work.

Contrary to Google Sponsored Video for “major producers” (see “Why Google Sponsored Video is Google business as usual”), Metacafe Producer Rewards is a vehicle for real UGC video creators to take a shot at the video “brass ring.”

Czerniak believes its unique ULC model will motivate and inspire the creator in everyone. Metacafe views its $5 CPM ULC fee as an investment in growing the best UGC video library online. Metacafe is currently monetized by banner advertising at the site, not Google AdSense.

By continually enhancing the quality of its “entertainment grade” videos, Metacafe is confident that its controlled environment will attract brand advertisers that want to participate in social media but are averse to UGC risk. Syndication of Metacafe’s ULC across multi distribution platforms is also a goal.

MetaCafe believes that Google’s high-profile, high-ticket purchase of YouTube makes Czerniak has left a huge potential of short form video. Short form video is not an “extension of TV,” it is a new medium with unlimited potential. Metacafe is committed to go as far as it can go to realize that potential. Metacafe has “better technology” than YouTube and is a “better entertainment destination” than YouTube.

Veho

Veho offers a pretty unique service giving video recommendations based on clips you’ve already watched somewhere, using an algorithm developed by Ted Dunning, developer of Yahoo!Music. Perhaps the pivot of the relaunch will be the P2P Veoh Player (this player can also be connected to your TV and controlled by remote), which will support full length downloads from Veoh, torrents, video sharing sites around the web and any RSS feeds.

Excellent idea : upload your video to Veoh and the site will also automatically publish it on YouTube, Google Video and MySpace. A new browser bookmarklet will let you download videos from any site. So you are able to leave footprints all over the web, even if you won’t become a celebrity, guys will have got you.

Stupid Video

Among the big boys there is only one site without a big name that snuck in among the big boys, and it actually has a stupid name: StupidVideos.com

As impressive as it is that StupidVideos.com came in sixth in total sessions and seventh in unique visitors, some other metrics show an even more interesting, stickier picture of the site. StupidVideos is the runaway leader in page views per session with a massive 43, which is 74% more than Break.com in second place.

StupidVideos excels in the number of sessions per unique visitor, out-pacing all other sites in the top ten and trailing only Compfused.com (the 16th overall site).

Knowing viewers.

31% of the U.S Internet users watch online videos at least monthly where an estimate 8% upload clips. There is a study that shows the majority of monthly “video uploaders” are young, predominately 18-24 years old, with men only slightly more likely than women to upload video. Further, the total number of uploaders is comparable to the number of monthly online gamblers.

Conclusions:

Most of the well known video sites seem to have some sort of common layout. The only original layout comes from an independent site called : http://www.tbshumorstudy.com which won the best video site award in 2006. It has got a branded video player. The site is light and it has got a few videos on each page. Dailymotion.com has been voted as the best web 2.0 video site (followed by youtube and metacafe). Dailymotion is still the grandaddy of all video sharing platform and one of the easiest to navigate.


Current TV has got the cleanest design done with very clever CSS / XHTML coding. There is no FLASH on the site which makes it very light.

blinkx.com has got a pretty original main window. All the videos thumbnails are actually videos. It must have been technically very challenging

Video Egg has got the most stunning video quality and stylish desing.

vsocial.com gives money to build a personalized video site. This is what they say : Whether you are a small/mid sized business, ad agency, or Publisher, you can launch a new video channel or a word of mouth campaign “micro-site” in as little as a few hours; with instant monetization; custom branding, search optimization and easy syndication in one affordable offering.

Skycast has a quite clean code and the average page size is 70k where a blog page is around 24k. On the other hand A YouTube page is around 90k. I think the CSS code can be improved but I think it is fine.


Google “chopstick instructions” and the flyte blog ranks right near the top. This despite the fact that we don’t sell chopsticks, Asian cookware or provide instructions on any other eating utensils.

We also get traffic at our blog when people search on:

  • Domain registry support
  • PayPal shipping
  • Treachery of images
  • Online+lead+generation
  • Sexy t-shirts, and
  • National Republican Congressional Committee Leadership Award (You had to be there.)

In fact, in the past six months there were 11,331 unique searches on Google alone that drove traffic to our blog. While the top keyphrase brought 3,227 visits, the next most popular keyphrase brought in only 418 visits. The great majority of keyphrase searches brought only one or two visits each. This majority of less popular searches is often referred to as “The Long Tail,” as coined by Chris Anderson of Wired magazine. [He used it to describe certain business and economic models; learn more at Wikipedia.]

What does this mean to you and your business? Without getting too technical, the argument goes that collectively The Long Tail has more value or market share than the alternative.

In search, this Long Tail can bring more traffic to your site than more popular keyphrases. In addition, many of these Long Tail searches are more specific. For example, “questions to ask before setting up a Web site” or “movie posters translated into French” show that the searcher is further along in the decision making process, and thus a better prospect for you.

While you may be spending a lot of energy writing copy targeting your best prospects and using your most effective keyphrases–in other words, going after the low hanging fruit–you might be missing out on a potentially bigger and better market.

For example, if you’re running a fish market in Portland, Maine, are your customers searching for:

  • Fresh Maine seafood
  • Overnight lobster delivery
  • Things to do in Portland, Maine
  • Swordfish recipes
  • All of the above, or
  • Something else entirely?

No matter how you write your Web site copy, it would be impossible to try all the possible variations that prospects may come up with. However, the nature of a blog makes it easier for you to try out different topics, ideas and page titles to uncover what topics bring in the highest quality traffic.

These posts can later be fleshed out into email newsletters, articles for your Web site, and even new products or services for you to offer. (However, flyte is still not going into the Asian flatware market.)

To make the most of these posts, you still need to write compelling, keyword rich titles. Although the chopstick post was meant to be irreverent–it quoted the poorly translated instructions that promoted the “Chinese glonous history”–I wrote the title to rank well at the search engines: Chopstick Instructions: How to Use Chopsticks.

Maybe next time I’ll write: “Web Site Designers: How to Choose a Web Designer” or “Business Blog Consulting: Advice on Using Your Blog for Marketing.”

In the meantime, start throwing out your own ideas into your blog posts and see what sticks.Need some blog design or some


Google’s reputation as the best search engine on the web is well-founded. Based on a complex formula of algorithms and search criteria, Google provides web surfers with a high relevancy, no hassle search experience.

Although many small business owners use Google regularly, few understand how Google turns a profit, and more importantly how Google can help turn a profit for their businesses. The secret lies in Google’s sponsored advertising programs – AdWords and AdSense.

AdWords

AdWords is Google’s program for advertisers. When you perform a search on Google, two sets of links appear. The first are called “organic” links. These links appear in the main section of the results screen and are listed in order of popularity and relevancy. There are tricks you can do to increase your ranking in the organic ranking, but you cannot buy your way to the top of this list.

The other set of links appear to the right of the main results section under the heading “Sponsored Links”. These links are Google’s AdWords and the link sponsors pay a set amount every time someone clicks on their link, which is why it is called pay-per-click (PPC) advertising.

The pre-determined amount the sponsor will pay for each click varies from a few cents to a few dollars. When you sign up for AdWords, you will first be asked to complete some preliminary processes (e.g. signing up for an account and composing your ad). After you have completed the preliminaries, you will be asked to list the keywords that will be used to determine the searches in which your ad will appear. Next, you will be asked to set a limit on the amount you want to spend for the ad on a per month and per click basis.

Once you have provided the appropriate information, you will be given an estimate of where your ad will rank in the list for specified searches. Google provides tools such as traffic estimators to help you adjust your bids until you achieve a ranking estimate you can live with.

AdSense

AdSense is similar to AdWords except instead of paying Google for your ad to appear on their website, Google pays you for their links to appear on your site. The way it works is that Google provides you with codes that will cause content relevant ads to appear on your site from other site owners. In return, you receive a portion of the revenue that Google earns when someone clicks on one of those links.

Many small businesses have used the AdSense program to generate enough income to cover their Google AdWords costs and then some. At the very least, it makes sense to check out AdSense as a potential source of revenue for your business.


What is it that makes a website appealing? The content of course, as you may have heard many times before, the easy part is getting someone to look at your website and the hard part is getting them to stay there.

What I see happening more and more over the internet is people selling or offering a service that appeals to a single market. Websites are optimized to promote that service and nothing else… why?

As I have discovered the internet and its structure I have also discovered what keeps people coming back and what makes them sit there for 30 minutes browsing through pages as if they had nothing better to do. That is what I feel every web developer should be hoping for. The more enticed a surfer is, the more likely they are to remember your site and product. Even if they are not remotely interested in what you offer they may know someone who is, word of mouth is a powerful tool as far as sales go.

Now for the nitty gritty, what can you do to make your website an appealing place to snoop around when things are quiet in the office? Say you are in the Cellular phone industry, huge market with huge competition and now you have to make your website stand out.

1: Google “Cell phone facts”
2: Google “Fun Cell phone facts”

Not much along the lines of interesting or fun? So why not launch an all out search for things about cell phones that people don’t know? Where did it start? Is there an animal that uses cell phones? What is the general life span of a cell phone?

Pull in about 20 of these and you can rotate them daily or even weekly on your homepage to give you an extra edge and make your site interesting. Bonus being, your site gets spidered more often due to the changing content and this may improve your chances of getting indexed under a variety of keywords.

What if your site could become a resource? Children all over the world do projects on cell phones, they type in “what is a cell phone” where are you? Your site can be right under “how stuff works” and “wikipedia”, its not a tough key phrase so wing it. Make sure you provide decent and useful information… spamming a key phrase will only upset potential customers… always think about what they may be telling friends or family about your site.

Grab as many stats for as many cell phones as you can off the net, pull in any information… be it features, uses, risks, complaints etc and document them on your website in its own section. Remember, on a website, every page is unique. Different pages can have different tags, keywords, descriptions and content so make every page unique… you find Samsung facts don’t get you much traffic but Nokia could pull in thousands… why not have them both just to be safe? Or if you want to go to the next extreme, try different pages for different models of phone.

The idea, although seemingly centered on cell phones, is general and can be applied to any market. The key is making numerous pages with unique content and keeping your homepage updated.

• Pro’s
- Alexa enjoys fresh content
- The more pages you have, the more pages get indexed
- The amount of people likely to find you is greatly improved
- Word of mouth generates better sales
- The variety of content on a single market leaves you more likely to get back links.

• Cons
- Its time consuming

So give it a bash… chances are that you will be amazed at the response you get.
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This website by Francesco Vitetta is dedicated to XML and to anything that is around to read / write XML files. In the recent years, XML format has been increasevely important becoming a common way to communicate between different systems and data formats.
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Francesco Vitetta